Otherwise, tools like TinyPNG will do the trick.) Also, always add alt text to your images to make them more accessible to visitors who use screen readers and to take your SEO efforts up a notch. (HubSpot customers don't need to worry about this, as images uploaded to HubSpot's software are automatically compressed. To optimize your images for mobile users, use high-quality images that have a reduced file size. Use images that capture emotion, drive action, and visually tell the story you’re writing about. Make sure to use an image (or even a short video) that clearly indicates what you offer. The note below the longer CTA “Create Your Free Profile” gives visitors the nudge they need to create an account - the first step to becoming an Afterschool HQ provider. Examples of CTA copy are "Sign up," "Make an appointment," or "Try it for free."Īfterschool HQ’s website features two CTAs above the fold, both geared toward program directors who are interested in promoting their after-school programs to families on the site. Keep the copy brief - no more than five words - and action-oriented, so it compels visitors to click whatever you're offering. These CTAs should be visually striking, ideally in a color that contrasts with the color scheme of your homepage while still fitting in with the overall design. Include two to three calls-to-action above the fold that direct people to different stages of the buying cycle - and place them in spots that are easy to find. The goal of your homepage is to compel visitors to dig deeper into your website and move them down the funnel. For example, you won’t want to jump from an H1 to an H3 - choose an H2 instead. You can have several of these headings, just make sure they’re in order. Subheadings should follow the order of the hierarchy, H2, H3. H1 headings are perfect for page titles - there should only be one H1 on a page. Our advice? Use the heading options in your page editor. Small fonts could force mobile visitors to pinch and zoom in order to read and interact with the content on your site. To optimize your headlines for mobile, use larger fonts to give visitors a better experience. Here's an example of a great sub-headline from Mirror: "Hiding in plain sight." It hones in on the primary selling point of the mirror gym: It’s a full at-home gym, personal trainer, and workout plan all in the comfort of your home without taking up precious square footage with equipment. This can be done effectively by zeroing in on a common pain point that your product or service solves. Your sub-headline should supplement the headline by offering a brief description of what you do or what you offer. Dropbox's headline is a great example: "Everything you need for work, all in one place." It's simple, yet powerful - no need to decode jargon to figure out what Dropbox really does. Keep the headline itself clear and simple. Instead, write your headline to target a third of those people who are most likely to be happy with your product. Many types of people might visit your website, and you'll be hard-pressed to find a few words that hit home for everyone. It may only be a few words, but it's one of the most important pieces of copy on your website. Within three seconds, a website needs to tell visitors what the business has to offer. What You Should Include in Your Website Homepage Design 1. Save Share this Image On Your Site Please include attribution to with this graphic. To improve the performance of your homepage, check out these elements every homepage must have.ġ2 Critical Elements Every Website Homepage Must Have Save In other words, you'll need to incorporate elements that attract traffic, educate visitors, and invite conversions. And in order to do so effectively, it needs to be built with purpose. Rather than treating it like a dedicated landing page built around one particular action, it should be designed to serve different audiences, from different origins. You see, your homepage needs to wear a lot of hats. Still, despite its prominence, many businesses struggle to optimize it properly. Serving as your company's virtual front door, this page is responsible for drawing in a majority of your website's traffic.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |